About Life is Good
Life is Good started in 1989 when brothers Bert and John Jacobs started designing t-shirts from their college dormitories. It wasn't until 1994 when the famous Jake smiley face character was incorporated. Once Jake hit the Life is Good shirts, people couldn't get enough! Today, Life is Good is an entire line of apparel for men, women and children. Shirts, sweatshirts, skirts, dresses, pants and more can all be yours 24/7 when you shop online.
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