The countdown to Black Friday 2023 is here! Retailers are dropping their Black Friday deals throughout November and December, but the biggest shopping deals of the year are still Black Friday and Cyber Monday. This year, Black Friday falls on November 24th, followed by Cyber Monday on November 27th. Which day is better for online shopping? Here’s what we know. 



If you’re looking for deals at Amazon, you want to start your shopping on Black Friday. Amazon refers to their biggest shopping days of the year as the “Turkey 5” which covers Thanksgiving through Cyber Monday. Because their best deals end on Monday, you’re going to want to do your online shopping on Black Friday to make sure you score deals on electronics, home items, beauty, and clothing before things start to sell out. 



We also recommend buying toys at Black Friday sales, instead of waiting for Cyber Monday. We see the best toy deals sell out during Black Friday sales, and inventory isn’t back in stock for Cyber Monday. Black Friday shipping is also a factor. As soon as shoppers start grabbing deals during the week of Thanksgiving, shipping timelines often get longer. The hottest Black Friday toy deals may ship in time for Christmas when you buy them on Black Friday, but already have extended shipping dates if you wait until Cyber Monday. 


Early & Extended Sales

Some big-name retailers, like Kohl’s and Macy’s, start their Black Friday deals even earlier. You can do your Black Friday online shopping as early as the weekend before Thanksgiving. Walmart’s Black Friday Sale has started already! In recent years, we’ve seen them launch a second round of deals for Cyber Monday that’s even better than ones for Black Friday. Clothing, home goods, and beauty products have best-of-the-year prices. In past years, we’ve seen sites like Columbia and Under Armour extend Black Friday pricing into the week of Cyber Monday, with additional coupons that stack on Black Friday prices!



Cyber Monday is also an important shopping day for tech items. Cyber Monday deals on laptops, phones, and TVs can be found at Apple, Best Buy, Walmart, and other major retailers to close out the holiday weekend. Unlike some of the big Black Friday sales, these Cyber Monday deals usually last for only one day. Shoppers can often find deals on big-ticket items like Samsung Frame TVs and Apple laptops. Cyber Monday is also a big day for deals on major appliances at sites like Home Depot and Lowe’s.