Whether you’re a regular Target shopper, or you only stop at Target when you need a quick drive-up order, you know that they carry some great brands of clothing, food, and pet supplies that are only found at Target. Here’s a rundown of Target’s best brands. 

A New Day

This brand of women’s clothing and accessories focuses on everyday pieces at an affordable price point. You can typically find dresses and boots for around $30, and tops for $10-$20. 

Cat & Jack

This brand for babies, toddlers, and kids is a staple for families! You can’t beat the price on their basics, like leggings and t-shirts, which you can get on sale for as low as $3 throughout the year. 

Goodfellow & Co.

Goodfellow & Co. is a menswear brand that offers classic styles like flannel shirts, fleeces, and chino pants for under $40. They also include big and tall sizes on many of their popular styles. 

Boots & Barkley

If you love shopping for your pet, then this brand is for you. Their affordable (and adorable) pet toys and accessories are well-reviewed. They even release a line of pet sweaters and jackets each winter!


Heyday tech accessories are a good value if you’re looking for basics like lightning cables and wall chargers. We also like their decorative AirPod cases for under $10. Unlike many other low-priced tech accessories, Heyday products come with a one-year warranty, as long as you have your receipt. 

Room Essentials

Room Essentials is one of Target’s most popular brands, covering everything from storage boxes, clothes hangers, rugs, pillows, and hundreds of other household items. Certain items are famous for their incredible value, like their $28 Bookshelf and $3 Shower Liner. 

Project 62

This modern home decor brand is an affordable alternative to West Elm and Crate & Barrel. This line includes furniture and rugs, as well as decorative accents, picture frames, mirrors, and curtains. 


Threshold is one of Target’s biggest and most well-known brands for home. This brand includes low-priced basics, like these $2 Stoneware Bowls, as well as artificial plants that are frequently featured online as the best faux greenery you can get on a budget. This line also offers holiday decorations plus the Studio McGee collection for modern farmhouse finds. 

Hearth & Hand with Magnolia

This collaboration with Joanna Gaines is only found at Target, and it has everything you need for modern-but-classic home decor. We love that, unlike a lot of other designer collaborations, Target offers coupons and sales on Hearth & Hand throughout the year. 

Up & Up

The Up & Up brand offers low-priced household essentials as an alternative to name brands like Ziploc, Tylenol, Bounty, and Charmin. You can buy basic medicines, cleaning products, toilet paper, paper towels, baby products, and personal care items. Many of these items are nearly identical in material and ingredients to the more expensive options at major retailers.