Amazon Prime Big Deal Days 2023 is officially announced! Amazon’s Prime-exclusive shopping event will be October 10th and 11th. Get some of the year's best deals on tech, fashion, beauty, toys, home goods, groceries, and more, with many prices surpassing those of Black Friday! Some early deals have already started:

 

Our Top 4 Predictions

Prediction: Holiday Shopping

This is the best Amazon sale for buying seasonal and holiday items, like Halloween candy, Christmas trees, 2023 Advent calendars, and trending holiday toys. Plus you’ll see deals even better than Black Friday on Amazon devices like Fire tablets, Ring doorbells, and Fire TVs. Remember it’s only for Prime members, so sign up for your 30-day free trial to take advantage of this 48-hour sale. 

Prediction: Credits & Freebies

Amazon always offers opportunities to earn Amazon credits and free trials during this event. As a lead-up to Prime Big Deal Days this year, eligible Prime members get a free four-month trial of Amazon Music Unlimited, which would normally cost $9.99 per month. Last year during the event, Prime members could get a free $10 Amazon credit with a $50 gift card purchase. We’ll also see deals on Prime video channels, Kindle Unlimited, as well as other subscriptions. 

 

Prediction: Invite-Only Deals

New for this year, Amazon is letting Prime members lock in deals early by offering “invite-only deals”! Our top picks right now are 60% off these Blink Outdoor Security Cameras and $90 off the best Sodastream bundle we’ve seen all year. These deals are limited in quantity and only released to select Prime members. To get the deal, you need to request an invitation. If you’re selected, you’ll get an email allowing you to buy the deal when Prime Day launches. 

Prediction: Customer Favorites 

We’re also expecting aggressive sales on what Amazon calls its “Most-Loved Finds”. These are products that have been bought by thousands of Amazon shoppers, with an average rating of at least four stars. It includes big-name products from brands like Laneige, Bissell, Burt’s Bees, Crocs, and Champion, but also lesser-known best-sellers, like the EFAN Oversized Sweater and Utopia Down-Alternative Comforter.

Amazon’s Second Prime Day is October 10-11: How to Get Ready