Amazon's second Prime Day, Prime Big Deal Days, is right around the corner, starting on October 10 and running through October 11. While we don’t have too many details, we anticipate that the sale will be similar to their summer Prime Days event. Our editors are here to share what you can expect and how to prepare for the 48-hour shopping event! 


What to Expect

While their October ‘22 event was not as big as their summer Prime Days, it looks like it may be here to stay. We continue to see the Black Friday holiday shopping period expand in general, and this looks like Amazon’s way of getting an early foothold on the shopping season. 

We anticipate they will be having significant discounts on Amazon-owned products (think Kindle and Roomba). In fact, many of these products were beating Black Friday prices during this summer’s Prime Days. We also expect to see great discounts on electronics, household essentials, apparel, and beauty products. Some other big brands we expect to see discounted are Apple, KitchenAid, Under Armour, and Ninja. 

We are already seeing significant discounts on certain products and categories, like holiday decor and kitchen gadgets. We have also noticed better pricing on coffee products, with prices consistently beating what can be found in-store.


What to Do to Prepare

  • Follow Brad’s Deals for all the information you need on the sale details. We will be here to announce the dates, as well as to show you some of our favorite deals during the event from Amazon (and beyond!).

  • Make a list of the items you want to buy.

  • Set up deal alerts so you know when the items you want to buy are on sale.

Over the next few weeks, our experts will be sorting through all of the deals as well as offering tips and tricks to navigating the event. 

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