Amazon Prime Day 2023 is officially announced! Amazon’s biggest shopping event will be July 11th and 12th. These are the best deals you can get outside of Black Friday, featuring tech, fashion, beauty, toys, home goods, groceries and more.

Our Top 4 Predictions

Amazon package on doorstep

Prediction: Big Brands

Though we don't know all of the deals just yet, Amazon typically discounts some big-name brands like Apple, Roomba, Olaplex, Lego, and Pepsi. Plus you’ll get the best prices of the year on Amazon devices like Echo smart speakers, Ring doorbells, and Fire TVs. Remember it’s only for Prime members, so sign up for your 30-day free trial to take advantage of this 48-hour sale. 

Prediction: Credits & Freebies

Amazon always offers opportunities to earn Amazon credits and free trials during Prime Day. Right now you can get a $15 Amazon Credit when you sign up for Amazon Photos or a Free 3 Months of Kindle Unlimited. We’ll also see deals on Prime video channels as well as other subscriptions. 

Buy Now, or Wait? Your Guide to the Best Amazon Deals Now

Prediction: Invite-Only Deals

New for this year, Amazon is letting Prime members lock in deals early by offering “invite-only deals”! Our top pick is this 43” 4K Smart TV for only $100! These deals are limited in quantity and only released to select Prime Members. To get the deal, you need to request an invitation. If you’re selected, you’ll get an email allowing you to buy the deal when Prime Day launches. 

 

Prediction: Customer Favorites 

We’re also expecting aggressive sales on what Amazon calls its “Customers’ Favorites”. These are products that have been bought by thousands of Amazon shoppers, with an average rating of at least 4 stars. It includes big-name products like Neutrogena sunscreen and Cuisinart kitchenware, but also lesser-known best sellers, like the Fullstar Kitchen Chopper and SOJOS Sunglasses.