Baby Freebies & Free Baby Stuff for Expecting Mothers

Baby Freebies & Free Baby Stuff for Expecting Mothers

New and expecting moms and dads have a lot on their plates, and a fair portion of the stress of bringing a child into the world is financial. There’s the cost of turning your home office into a nursery, the cost of baby-proofing, of buying strollers and high chairs and car seats and stocking up on diapers and formula and adorable onesies with sassy phrases stitched on the front. 

All this adds up to some very stressed moms and dads who could use a little break from the spending spree required to successfully grow, birth, and raise a human child. Luckily, there are a ton of companies offering free stuff for families expecting a new member’s arrival. From diaper bags to baby clothes, if you know where to look, you can spend less time worrying about money, and more time enjoying your new baby. We decided to make things even easier and compiled a list of freebies and discounts for new and expecting moms and dads!

The Best Baby Freebies for Pregnant & Expecting Mothers

Baby Registry Freebies


A baby registry is a way for the friends and family of an expectant mom to help her stockpile the things she’ll need once the baby arrives. Because a baby registry can bring in hundreds or even thousands of dollars to a store, a lot of retailers offer freebies baskets and bonus deals for moms who register with them. Here are the stores we found with the best baby registry incentives:

Amazon – Amazon sends Prime members who create and complete a baby registry online a baby “Welcome Box” after at least $10 of registry gifts have been purchased from their wishlist. The box is valued at $35, and recent recipients said it included baby food samples, a nursing bottle, a pacifier, breast pads, water wipes, baby lotion, shampoo, conditioner and more! This is just one of the many, many reasons why we here at Brad’s Deals are obsessed with our Amazon Prime memberships.

Buy Buy Baby – Register and add items to your baby registry in-store at Buy Buy Baby, and you’ll get a goody bag filled with product samples and coupons. Buy Buy Baby doesn’t publish exactly what’s in the goody bag, but some covert mommy forum sleuthing found that previous recipients have gotten a copy of American Baby magazine, formula, baby food samples, a pacifier and more!

Target – Register in person for a Target baby registry and you’ll get a gift bag at Guest Services filled with $100+ in goodies. Freebies include coupons for brands like Pampers and Starbucks, and according to one blogger, the samples include things like Aquaphor diaper rash cream, Olly prenatal multivitamins, a MAM pacifier, some Lansinoh breastfeeding storage bags, The Honest Company diapers and wipes, Pampers wipes and a Philips Avent natural bottle.

Formula Freebies

baby bottle

Enfamil – Sign up for the Enfamil Family Beginnings program to receive up to $250 worth of free gifts for you and your baby. From formula samples and coupons to “unexpected gifts”sent to you throughout your membership, there’s a lot to love about this program.

Similac – Membership to the Similac StrongMoms program means up to $329 in savings, coupons and freebies, and expert advice on nutrition, health and all things baby!

Store Brand Formula – Sign up to receive an instant $5 off coupon for Store Brand Formula that’s redeemable at all 68 participating retailers.

Diaper Freebies


Huggies – Huggies Rewards members earn points from purchasing Huggies products, participating in surveys and watching videos. You can redeem your points for things like free diapers, magazine subscriptions, and gift cards to places like Sephora!

The Honest Company – Sign up for a free trial and get a free diaper and wipes AND a baby essentials bundle for just a $5.95 shipping fee. You’ll be getting more than $100 worth of products, including seven diapers, 10 wipes, shampoo, body wash, face and body lotion, a multi-surface cleaner, healing balm and hand soap, and everything is all-natural and environmentally responsible. One caveat: make sure you cancel your subscription within seven days or you’ll be auto-enrolled in a monthly gift subscription service. If you like what you got in the freebie box and don’t mind paying for it, you don’t have to do anything to start getting monthly deliveries of these products.

Pampers – Create a Pampers account and get free samples, coupons and offers from both Pampers AND their partner companies (Charmin, Bounty, Always, Tide and Dreft).

Seventh Generation – Get coupons, access to new products and exclusive offers when you sign up for the Seventh Generation ‘Generation Good’ program.

More Freebies for Families with New Babies

mom and baby

The same company seems to own all of the following sites that offer discounts on baby products. You’ll have to pay shipping on these purchases, but that’s it. Some of these codes will save you as much as $40-$50 off the product.

  • Baby Leggings – Get five free pairs of baby leggings with offer code MYSAVINGS
  • Little Wanderers – Get a free pair of baby shoes with promo code PENNY1
  • Custom Pacifiers – Get a free personalized pacifier with promo code PENNY1
  • Car Seat Canopy – Get a free car seat canopy with offer code MYSAVINGS
  • Seven Slings – Get a free baby sling with offer code ENBABY
  • Udder Covers – Get a free nursing cover with offer code ENBABY
  • Nursing Pillow – Get a free nursing pillow with offer code MYSAVINGS
  • Breast Pads – Get 10 free breast pads with offer code MYSAVINGS
  • Babsy Books – Get 5 free board books with promo code GET5FREEBOOKS

Free Walmart Baby Box – Create a Walmart Baby Registry and get a free Welcome Baby Box. Samples we saw included laundry detergent, baby shampoo, and baby lotion. includes top baby products from brands like Pampers, Huggies, Enfamil, Aveeno Baby, and more!

Free Monthly Children’s Books – Dolly Parton founded the Imagination Library in 1995 to encourage a love of books and reading in preschool children in her home county in Tennessee, but the popular program has spread throughout the United States and even into Canada, Australia, and the UK. If your city participates, you can sign your baby up to receive one free book per month from birth to age 5. Doing the math, that adds up to 60 free books! There are no shipping fees, making this a true freebie.

Free Breast Pump – The Affordable Care Act mandates that your health insurer cover the cost of your breast pump. Learn more about how to get your free breast pump at

IKEA – Join IKEA Family and get product discounts on select furniture, free coffee at all retail locations, 90-day price protection and more!

Free Children’s eBooks – Bookmark this page at Amazon for a rotating selection of free Kindle books to keep your little one entertained.

Motherhood Maternity – Signing up for the Perks Program nets you up to $1,500 in free offers. Most of these offers will be coupons, but the program also includes free samples and partners include Buy Buy Baby, Shutterfly, and Enfamil.

A word of warning about Facebook “coupons” for new moms…


“Don’t fall for a scam, mom!” – This baby, probably.

We’ve seen quite a few fake coupons for baby products floating around on social media. One popular one is the Johnson & Johnson Baby Relief Kit, which typically goes for around $30. Johnson & Johnson is NOT giving this away for free, and any site that claims this is probably trying to scam you. Another one we came upon in our research for this list is the Gerber Baby Bathtime Set. Again, this IS a real product, but it’s not being given away for free. Don’t enter any personal information on a site that claims it will send this to you. Spoiler alert: you’re not gonna get it.

If you want to learn how to avoid online shopping scams, check out our recent article on this topic and save yourself a headache in the future.

Did we leave something out? If you know any more freebies, samples or coupons new moms can take advantage of, shoot us a note in the comments and we’ll add ’em in! 

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