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Top 29 Hottest Toys at Amazon 2023
From Lego sets to Barbie—our experts share the top 29 holiday toys at Amazon, with deals you can score right now, and some even featuring Black Friday prices.
Shopping for the hottest toys at Amazon? We’re here to help! You can already get deals on the best toys of 2023, including some of Amazon’s Black Friday prices. Here’s what we’re seeing for the best toys for kids at Amazon.
Building Toys
Building toys are always a top pick, especially Lego sets. But other building toys are popular this year too, including magnetic building tiles and STEM block sets. Here’s our favorites:
Lego Creator 3-in-1 Adorable Dogs Set
Pop Culture Toys
Character toys are huge this year, especially with the release of popular kids’ movies in 2023 (Super Mario Movie, anyone?) Here are some pop culture favorites that made our top toys list:
Super Mario Lego Character Packs
Disney’s The Little Mermaid Transforming Doll
Teenage Mutant Ninja Turtles Action Figures
Ultra Rare Pokemon Card Starter Bundle
DIY & Craft Toys
We’re also seeing a big uptick on creative kits and “make your own” crafts. With these sets, kids get everything they need to make their own toys. Check out these toy toys for your creative kids:
Elmer’s Make Your Own Squishies Set
Thames & Kosmos Make Your Own Gumball Machine
Crayola Art Inspirations Case (also in a Pokemon version this year!)
Interactive Pets
Kids can experience having their own pet (without the mess) with these interactive pets. They’re some of the most popular and trending toys of the year, so expect them to sell out before Christmas:
Bitzee Digital Pet (This keeps selling out as soon as it’s back in stock! When you see it, buy it.)
Little Live Pets Guinea Pig Mama Surprise
Learning Toys
Learning toys make great gifts for kids of all ages. Some of these brands (like National Geographic and Leapfrog) are among the best-reviewed at Amazon every holiday season. Here are our best educational toys of 2023:
Educational Insights Kids’ Microscope
Air Hogs Zero-Gravity RC Racing Car
Leapfrog Interactive Learning Books