Less than 15 years ago, the company On was created in Switzerland, built off proprietary sole cushioning technology aptly named CloudTec. Today, it holds about 7% of the running shoe category, and that share is growing every year. 

Aesthetically attractive and built for pushing off the ground to create a pleasurable stride, On Running is catapulting itself into the stratosphere of brands coveted by pro athletes and department store employees alike. But the average price for On Running Shoes remains much higher than their New Balance, Adidas, and Nike counterparts, often as high as $150 a pair, with styles rarely falling under $100, even when on sale.

We’ve been following On shoes for the past few years and found where you can regularly grab a discounted pair for under $100. The following retailers nearly always have a pair on sale.

Black On Cloud shoes


Interestingly, REI offers ridiculously good prices for On Running Shoes every so often. We’ve noticed that nearly every month there are several coveted styles going for less than $100, sometimes less than $90. For instance, in September 2023 we found these popular On Cloudflyer 4 Shoes going for $85. We don’t know what kind of business arrangement REI and On Running has, but we like it.


Like REI, Zappos usually drops the prices of On Running Shoes when there’s a sales event going on. We estimate about once every two months you’ll find a variety of On Running Shoes under $110. The popular On Cloud 5 Shoes, for example, dropped to $105 in select colors in October 2023. If you’re a Zappos fan, you’ll want to make it your first destination for discovering sweet deals for On Runners.


Every month or so, Backcountry has a generous 20% off sale that includes a wide selection of On Running Shoes. This drops the price of several styles to under $100. Whenever you discover that Backcountry is offering a promotion, you can count on excellent prices for On Running Shoes. In June 2023, these attractive On Running Cloudventure Shoes fell to $91, for example. Try Backcountry’s sister site Steep & Cheap for more deals on this brand.

Sun & Ski

It’s November 1, 2023 and their men’s and women’s Cloudswift Running Shoes are on sale for $99.93 in select colors. Five other styles are on sale for under $110. This is just a taste of the sales goodness coming out of Sun & Ski. We recommend browsing through this e-tailer, in addition to REI and Backcountry, to find the best deals for On Running Shoes.

Fleet Feet

Bet your bottom dollar you’ll always find a pair of On Cloud 5 Runners on sale for $105 or less at Fleet Feet. Fleet Feet is a small chain relative to others listed here, but they have a clean, fairly priced selection of top-brand running shoes on their website, including Hoka, Brooks, Saucony, and more.

Gray On Cloud shoes

Honorable Mentions:


An honorable mention is Scheels. While selection is a tad limited, there are always styles on sale for under $120. Plus, shipping is free on orders of $75 or more, so you’ll no doubt get free shipping.

Dick’s Sporting Goods

Several shoes and clothing styles are always on sale at Dick’s Sporting Goods. Cloudswift 2 Runners, for example, are $120 usually.


Rounding out the list is Nordstrom, where there’s usually a trickling of On Cloud shoes on sale. If you’re part of Nordy Club Rewards, the $100 purchase for On Shoes will likely earn you some righteous rewards.


You could always shop directly at the source, On-Running.com, where you can find “Last Season” styles that are usually discounted by up to 30%.