Amazon just announced that this year’s first Prime Day will be happening sometime in July. While we don’t have the specific dates available just yet, our experts have pulled together this handy guide to get you ready for the biggest Amazon sale event of the year. Our guide will help you get ready for some of the year's best deals on tech, fashion, beauty, toys, home goods, groceries, and more, with many prices even lower than those of Black Friday!

What is Amazon Prime Day?

Prime Day is Amazon’s annual summer sale event that many call the “Black Friday of Summer”. In fact, we have seen some items have even better pricing during Prime Day than on Black Friday! It is a two-day event during which Amazon rewards its Prime members with exclusive pricing, especially on Amazon-owned products like Kindle and Roomba.

It’s one of the best times of year to purchase home and beauty essentials, Apple products, and clothing, like popular lululemon dupes or the viral Amazon jacket. You don’t have to be a Prime member to benefit from some of these price drops, but you will get far better discounts with a Prime account. Amazon Prime members will also receive exclusive access to Prime-only deals and free shipping on all orders.

When is Amazon Prime Day 2024?

While Amazon hasn’t released the exact dates yet, we anticipate that the event will occur in early to mid July. In previous years, Amazon has announced Prime Day in mid-June, so we are expecting an official announcement very soon. We expect that it will be around the same time as it was last year (July 12 is Amazon’s birthday, so that’s usually around when Prime Day falls).

Amazon package on doorstep

10 Amazon Prime Benefits You May Not Know About

  • By Lindsay W.
  • Jun 16, 2023
  • 3 min read

Are you taking advantage of your Amazon Prime perks? Whether you’re already a Prime member or considering signing up, here are 10 Prime member benefits you should be using!

How do You Prepare for Amazon Prime Day?

  • Sign up for Amazon Prime or a free Prime Trial before the event. You’ll get the most out of Amazon Prime Day if you are an active Prime member, and you’ll also score free shipping with no minimum purchase.
  • Follow Brad’s Deals for all the information you need on the sale details, and download our app to stay connected to the latest deals. We will be here to announce the dates as well as to show you some of our favorite deals during the event from Amazon (and beyond!).
  • Make a list of the items you want to buy. It’s best to go into the event as prepared as possible to avoid distraction. We recommend adding your items to your Amazon wishlist so you’ll be able to closely monitor price drops on items you’re interested in.
  • Use our deal alert system so you’ll know when the items you want to buy are on sale.

Our Expert Predictions

Credits and Freebies

Amazon always offers opportunities to earn Amazon credits and free trials during this event. In years past, we’ve seen eligible Prime members score a free four-month trial of Amazon Music Unlimited, which normally costs $10.99 per month. We’ve also seen Amazon offering Prime members a free $10 Amazon credit with a $50 gift card purchase. We also anticipate seeing deals on Prime video channels and Kindle Unlimited, as well as other subscriptions.

Deep Discounts on Amazon-Owned Gadgets and Products

Amazon Prime Day is typically the best time to buy Amazon-owned products and gadgets. We will most likely see the lowest prices of the year on Kindle readers, Fire TVs, and Blink security systems. It’s a great time to stock up on Amazon-branded clothing and home essentials like paper towels, personal care products, and more.

Deals on Trendy Clothing

In past Prime Days, we’ve seen low pricing on highly rated lululemon Dupes, the viral Amazon winter jacket, and trendy two-piece sets. Prime Members can also score exclusive deals through “Lightning Deals,” which are deals only available for a few hours. We’ve seen highly-rated hoodies dropping to as low as $20 and bikinis that usually sell for $40 going for $18.

Low Prices on Household Essentials

Prime Day is a great time to score deals on everyday household items like laundry detergent, cleaning supplies, and toilet paper. We’ll also see great deals on grocery items like snacks, protein powder, and energy drinks. It’s a great time to stock up on your favorite pantry items.

Our experts will be sorting through all of the deals as well as offering tips and tricks to navigating the event in the upcoming weeks.

If you can’t wait, check out what we are currently loving from Amazon right now.