About Benefit Cosmetics
Benefit Cosmetics was founded by twins Jean and Jane Ford in San Francisco, California around 1976. The twins were deciding between opening a casserole cafe and a beauty boutique. A coin was flipped, and today Benefit Cosmetics is bigger than ever! You will recognize Benefit Cosmetics from their quirky and colorful packaging - no more cutesy cosmetics! Their number one selling product is a blush and lip tint called Benetint.
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