Prime Day is July 11-12: How to Get Ready
BREAKING: Amazon announced the dates for their Prime Day sale! Here's everything we know and how you can get ready to shop the sales.
Amazon just announced that its annual Prime Day event will be on July 11-12, 2023! This isn’t a surprise to us as they’ve announced their yearly event in June to be held in mid-July for the past six years. They only deviated from the norm for a delayed 2020 event in October and an early Prime day in 2021, both due to the pandemic. And they added a Fall event last year with Prime-Worthy deals, so we anticipate this could become a biannual event.
We’ve covered every Prime Day since its inception in 2015 and know the ins and outs of this sale. We’ve learned what to expect, the deals you should snag, and what you should avoid. Plus, we’ll be sharing all of the great deals other stores will be offering to compete with this event!
What to Expect
Amazon has announced some of the brands we can expect to find discounted for Prime Day. Throughout the 2-day sale, you’ll find deals on Peloton, Sony, Bose, JBL, YETI, Lancome, Levi’s, iRobot, OPI, Amazon Essentials and FOREO.
Starting now, be on the lookout for early deals on Amazon devices like Echo Show, Kindle Paperwhite, Fire 7 tablet, Ring Alarm Security Kit, and more up to 55% off. Historically, we’ve seen the best prices of the year on Amazon devices during Prime Day. While we may see some price-matching during Black Friday sales, it’s safe to assume you’re getting a good deal on these items to buy now.
We also expect other stores to get a jump on Prime Day and join in with early sales. Don’t worry, our experts are looking for your favorite brands and stores and will share them all with you. For example, we’ll most likely see price drops on Amazon Fire TVs and smart TVs from other brands like Insignia and Toshiba.
Amazon has also announced Buy with Prime, so you will see some of the best deals on other retailers’ websites, but still be able to buy and fulfill the deal with your Amazon account.
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How to Prepare
Here’s what you can do to prepare for the sale before the early deals start next week.
Sign up for Invite-Only Deals
BRAND NEW! Amazon has announced a new invite-only program for Prime members. You can request an invitation to get premium access to some of Prime Day’s best deals (likely to sell out) – all up to 75% off! If you are selected, you’ll receive instructions on how to purchase these deals throughout Prime Day. We will share more details as we learn more!
If you are not a Prime member, sign up now (you can also sign up for a free trial to get the benefits)!
Earn your $15 Credit
Get a $15 Amazon credit for Prime Day when you back up your photos with Amazon Photos.
Create Deal Alerts
Before you start browsing and impulse buying, jot down a list of necessities. Review their current prices and create a deal alert on Brad’s Deals for items you want to grab on Prime Day. By setting up a deal alert, you’ll get an email whenever something you’re shopping for gets posted to our site as a best-price deal. New deals will be dropping every 30 minutes during select time periods, so act fast when you see the alert.
Not only do we have an in-house staff of shopping experts to vet every Amazon seller, but we also partner with Fakespot to verify and grade all Amazon product reviews to make sure they are trustworthy and legitimate. So when you get an alert from us, you know it’s from a vetted seller as well as the best price possible.
You can also get easy access to best-of-web Amazon deals with the Brad's Deals app for iPhone, iPad, and Android!
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Don’t Believe the Hype
Create a list, utilize deal alerts, and shop smart! You can count on us to sort through the clutter for you and recommend the best products, at the lowest prices, and from the most-trusted Amazon sellers and other stores joining in the fun. We’ve been doing this for years and have your back!
The most important tip we can give you for Amazon Prime Day–Don’t get sucked into marketing gimmicks. Fear of missing out can sometimes make you purchase during these big sales, but we will let you know when something is a great buy, today.
Stay tuned! We will be updating this page as we get more information about Prime Days and soon we’ll be sharing our Prime Day 2023 predictions, early deals, and offering insights on what our shopping experts plan to buy.