Target Circle Launches Nationwide on Sunday with 1% Back
What's better than getting 5% off every Target purchase with a REDcard? Getting 1% back on everything you buy with no credit card required.
Target has been testing its new loyalty program Target Circle for a little over a year, first piloting it in April 2018 in Dallas-Fort Worth. In February, Target rolled it out to Indianapolis, Phoenix, Denver, Charlotte, North Carolina, and Kansas City in February.
Everything apparently went well with the pilot, because Target Circle is now available nationwide beginning this Sunday, October 6, 2019.
“We worked directly with guests to develop Target Circle, and the program includes the benefits and perks they told us were most important to them, from earning on every trip to having the opportunity to help Target make a positive impact in their local communities," Rick Gomez, executive vice president and chief marketing officer for Target, said in a press release announcing the rollout.
Here's everything you need to know.
Cartwheel is now part of the Target app.
The very popular Cartwheel app will be rebranded as Target Circle. Don't worry, all of the deals that made the app so successful are still there.
It's 100% free.
There are no membership fees, and you don't need to have a REDcard to join. Already have a REDcard? Congratulations, you're already enrolled!
You get 1% back on all purchases
Once you sign up, you'll get 1% back on every purchase, no matter how you pay for it – plus the usual 5% discount if you use a REDcard, which is a pretty sweet way to stack your savings.
Vote for your favorite nonprofits to benefit from Target's giving.
Got a favorite charitable cause? Membership in Target Circle means you get the opportunity to cast a vote for how and where Target gives back. The amount of money you spend determines how influential your votes are. Target currently works with about 800 different nonprofits.
Personalized deals and savings.
We've seen grocery store apps presenting users with personalized deals for several years, and now Target is bringing that idea to their own stores. They'll keep tabs on what you buy most often and surface unique deals that they think you'll like.
You'll get "a special birthday treat."
While Target's own press materials don't go into detail about what the birthday treat is, USA Today claims that it's a one-time 5% discount. No word on how that stacks with the every day 5% REDcard discount if true.
Score early access to special sales.
Stealing a page from Amazon, Target will open certain sales events early just for loyalty program members. We suspect that Target will leverage its Black Friday sales to drive Target Circle signups, so be on the lookout for early access to Black Friday deals exclusively for members when the ad is released in early November.