Prime Day 2018: When to Shop, Where to Shop & What to Expect

Prime Day 2018: When to Shop, Where to Shop & What to Expect

Everyone's favorite "Black Friday in July" event will be unveiled soon, and a technical glitch appears to have confirmed the dates for Prime Day 2018. Drumroll, please...

The eagle eyes at TechRadar spotted an errant banner on Amazon UK which spilled the beans: Prime Day deals will begin on Monday July 16, 2018.

If the banner is correct, then we can expect 36 hours of Prime Day deals beginning at noon on the 16th and continuing through July 17, 2018 – six hours longer than in 2017.

Last year, Amazon ran Prime Day on Pacific Time, so we expect that to be the definitive timezone in 2018 as well.

What to expect from Prime Day deals in 2018.

Remember, these offers will only be available to Amazon Prime subscribers. If you don't have a membership, you can grab a 30-day free trial to cash in on the fun, or sign up for a 1-month subscription for $12.99, or $6.49 for students. (Read up on all of our favorite Amazon perks here.)

In addition to the standard run of website deals, shoppers can expect special deals available only through Alexa. If you've been thinking about an Alexa-enabled device, we advise holding out for Prime Day – last year, Amazon dropped the price of the Echo Dot to $34.99, its lowest price ever. Amazon wants to use this shopping event to reel in new year-round members and push Alexa devices, so the incentives to join up will be very, very good.

Don't limit yourself to Amazon!

Some of the best deals to come out of Prime Day won't be at Amazon. For the last few years, just about everyone with an online shopping cart has rolled out their own "These Are Obviously Not Prime Day Sales" sales, many lasting through the entire week. Let's put it this way: There's no way that anyone in ecommerce is about to sit back and let Amazon have all the glory.

Last year, Target leveraged the week to launch its back-to-school sales, Macy's ran with Black Friday in July, and JCPenney courted shoppers with "Penney Palooza." We saw deals like 30% off at Crocs, $48 UGG boots at Macy's, 25% off at shopDisney, and so much more. This event gets bigger every year as Prime Day increasingly establishes itself as the definitive summer version of Black Friday – and 2018 will not disappoint.

Will you be shopping this year's Prime Day event? Let us know in the comments!